Artist & Entrepreneur
Singer, songwriter and self-proclaimed mermaid, Gedina is a new hybrid breed of artistpreneur, determined to shake up the music-industry
Where the Ocean Meets the Music
With her magnetic brand of “mermaid-pop,” a sound shaped by her lifelong status as a salty-haired surfer girl, Gedina strives to help and inspire people find their voice, stay in their power, and dismantle all things that no longer serve them through her affirmational music.
Music, Mindset, & Value
With kindness as an action word, she is a mindset trainer providing safe spaces for her family, friends, artists, and fans, while simultaneously pushing them to be their best selves and tapping into inner dialogue through powerful spoken word and meditative affirmations.
A New Breed
On Gedina’s 2018 debut album, “Tell’em,” she introduced the world to the raw passion and uncompromising honesty essential to her mission as an artist: instilling people with the courage needed to rewrite their own stories, and to build a more beautiful reality for themselves. Gedina has gone through her life learning along the way, experiencing hardship and trauma, excitement and let downs, peaks and valleys, and has channeled her struggles into raw and relatable lyrics and affirmative, encouraging and inspirational ballads.
Through the lyrics of her songs, Gedina strives to help and inspire people find their voice, stay in their power, and dismantle all things that no longer serve them.
Finding Her Voice
Gedina made the move out to LA to navigate the music industry and soon landed a blind audition on season three of NBC’s Emmy-award winning musical competition series, “The Voice.” That same year, Gedina released her debut single “Shame,” revealing the depth of her warm authenticity and spirited songwriting. By 2015, she scored an international hit with “First Time, First Love,” a track that has now amassed over 2.2 million streams on Spotify.
Diving Deeper
Raised by a single father in Santa Cruz, CA, Gedina, discovered her love of singing as a little girl, thanks largely to “The Little Mermaid” soundtrack and to the golden-voiced icons she finds infinitely formative, such as Mariah Carey, Christina Aguilera, Celine Dion and Whitney Houston. After graduating from high school at age 15, while spending her early teen years busking and singing in local clubs, Gedina enrolled at UC Irvine and continue to gig in nearby blues bars.
